Beauty On Budget: Top 5 Affordable Makeup Brands

We all love to shop for makeup, especially when it’s from affordable makeup brands.

Yes, you read it right!

Top makeup brands are what we all love to explore, as most of them come up with dupes for high-end viral makeup products that can not fit into everyone’s budget.

Thankfully, there are good makeup brands that serve every makeup lover with high-quality products that are not just pocket-friendly but also skin-friendly, as they are cruelty-free makeup brands that care for people with several skin conditions and ethical beauty standards.

From the best long-lasting lipstick to the best under-eye setting powder, these affordable makeup brands have options for all your makeup needs.

Makeup Shift gives nothing but the best to its loyal readers. In today’s series, we will discuss the top 5 affordable makeup brands for every makeup lover to shop for beauty on a budget.

So, let’s get started!

Everyone’s Favorite Top 5 Affordable Makeup Brands

1.      E.L.F. Cosmetics

e.l.f. cosmetics

E.L.F. Cosmetics is one of the most popular cosmetic brands in the USA, renowned for its extensive range of high-quality makeup products at incredibly affordable prices.

From foundation and blush to eyeshadows and the best affordable makeup brushes, E.LF. offers various products that serve different skin tones and types.

Their products are often considered cruelty-free and vegan, making them popular among conscious consumers.

Despite its affordability, E.L.F. doesn’t compromise on quality and also introduces products that rival those of high-end brands like the viral E.L.F. Halo Glow Liquid Filter Foundation, which is the dupe for the high-end Charlotte Tilbury Hollywood Flawless Filter.

Our Top 5 Picks from E.L.F. Cosmetics

  1. E.L.F. Setting Powder
  2. E.L.F. Putty Primer
  3. E.L.F. Power Grip Primer
  4. E.L.F. 16Hr Camo Concealer (Best Oil-Free Concealer)
  5. E.L.F. Flawless Satin Foundation

2.      NYX Professional Makeup

NYX Professional

NYX Professional Makeup is one of the best affordable makeup brands at Sephora, which is often praised for its clean beauty product policy and vast array of colors and shades, serving a wide range of skin tones.

This brand is trendy among makeup artists and enthusiasts for its professional-quality products at accessible prices. NYX is known for its lip products, eyeshadows, and vibrant eyeliners.

Their products are often compared to high-end brands due to their impressive performance and shade selection.

The brand’s dedication to keeping up with the latest trends, like Barbie Makeup Look, is shown in its product launches, like Barbie Mini Palettes that capture the spirit of the ever-evolving beauty landscape.

This dedication to innovation, coupled with NYX’s accessibility, has raised a loyal following among makeup enthusiasts and professionals.

Our Top 5 Picks from NYX Professional Makeup

  1. NYX Mauve Lip Liner
  2. NYX Jumbo Eye Pencil
  3. NYX Fat Oil Lip Drip (Dupe for DIOR Lip Glow Oil)
  4. NYX Ultimate Shadow Palette in Vintage Jean Baby (Best Cool-Toned Eyeshadow Palette)
  5. NYX Soft Matte Lip Cream

3.      Wet n Wild

Wet n Wild

Wet n Wild is another budget-friendly drugstore makeup brand that offers makeup products that keep ethical beauty standards alive.

The brand known for its highly pigmented eyeshadows, vibrant lip colors, and versatile face products, Wet n Wild offers a diverse range of products suitable for both natural makeup look and bold, trendy makeup looks.

The brand’s dedication to providing trendy, up-to-date shades and formulas at an affordable price has earned it a dedicated fan base.

Our Top 5 Picks from Wet n Wild

  1. Wet n Wild Photo Focus Foundation
  2. Wet n Wild Megaglo Vitamin E Contour Stick
  3. Wet n Wild Photo Focus Matte Primer Stick
  4. Wet n Wild Photo Focus Concealer
  5. Wet n Wild Color Icon Blush

4.      ColourPop Cosmetics


ColourPop has gained a massive following for its trendsetting and innovative gluten-free makeup products.

Renowned for its wide range of eyeshadows, including its famous ColourPop Dream Lover Super Shock Shadows and ultra-long-lasting liquid lipsticks, ColourPop offers high-quality products at unbeatable prices.

The brand frequently collaborates with beauty influencers and launches limited-edition collections, making their offerings exciting and ever-evolving.

Our Top 5 Picks from ColourPop

  1. ColourPop Blue Moon Eyeshadow Palette (Best Blue Eyeshadow Palette)
  2. ColourPop Lux Lip Oil
  3. ColourPop Super Shock Shadows
  4. ColourPop Brow Gel
  5. ColourPop Hydrating Prime + Set

5.      Maybelline New York


Lastly, Maybelline is a classic drugstore affordable makeup brand that has been trusted for generations.

Maybelline offers a comprehensive selection of makeup products, from iconic mascaras to foundations and lipsticks.

Maybelline focuses on creating versatile products suitable for various makeup looks. Their dedication to research and innovation ensures that their products are affordable and meet the latest trends and demands in the beauty industry.

Our Top 5 Picks from Maybelline

  1. Maybelline Fit Me Matte + Poreless Foundation (Best Drugstore Foundation for Oily Skin)
  2. Maybelline Sky High Mascara
  3. Maybelline Lifter Gloss
  4. Maybelline Color Sensational Green Lipstick (Best Green Lipstick)
  5. Maybelline Instant Age Rewind Concealer

Bottom Line

It is not always true that the more you spend, the more good you get, especially not in makeup purchases.

Some excellent Makeup brands for beginners offer nothing less than high-quality products at friendly prices. The top 5 affordable makeup brands we discussed above are examples of beauty on a budget.

Each of these budget-friendly makeup brands has its unique strengths and product offerings. From E.L.F.’s commitment to cruelty-free products to NYX’s professional-quality range, these brands prove that you don’t need to spend a fortune to achieve stunning makeup looks.

Whether you’re a makeup beginner or a professional makeup artist, these brands offer options that cater to various preferences and budgets.

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