Hailey Bieber’s Inspired Strawberry Allure Makeup Look

Social media is going crazy over Hailey Bieber’s latest Strawberry Allure Makeup look. She posted a video on her Tiktok account on 5th August, where she created a fruity natural strawberry makeup look and boom!

It went viral like her Glazed Donut Makeup Look.

If you have been following Hailey Bieber, you must know how good she is at creating makeup looks and inspiring beauty lovers all around the globe.

Talking about the natural strawberry radiance look, it’s pretty simple to create, and if you are someone who loves a natural makeup look, then this guide is for you.

In this Makeup Shift guide, we will discuss how you can create a Strawberry Makeup Look inspired by Hailey Bieber in simple steps.

So, let’s get started!

Steps to Create Strawberry Allure Makeup Look

Hailey Bieber Strawberry Makeup Look

Hailey Bieber’s inspired strawberry makeup is about achieving a fresh, vibrant appearance with soft pink and red tones reminiscent of ripe strawberries.

This look focuses on a flawless base, rosy cheeks, and a playful touch of delicate strawberry hues on the eyes and lips.

Here’s a step-by-step guide to creating this look:

1.  Skin Prep

Whether it’s a Barbie makeup look or a Strawberry makeup look, skin prep is mandatory for creating any makeup look.

We are talking about the Strawberry Allure Makeup look by Hailey Bieber, so we must follow her steps to achieve that natural strawberry glow.

She started her skin prep using Rhode Glazing Milk and Peptide Glazing Fluid. Most of us might not have these products used by Hailey Bieber for her skin prep to create the Strawberry makeup look.

No worries!

You can use your regular skin prep products to create this look. Start by cleansing your face and applying a moisturizer for your skin type.

Watch this video to know your skin type.

Allow the moisturizer to fully absorb before moving on to the next steps. If you use a primer, this is the time to apply it to ensure a smooth makeup application and prolonged wear.

2.  Brush Up Brows

After the skin prep, Hailey switched to her brows. Strawberry Allure Makeup look is a very natural, subtle, and glowy makeup look, so she brushed up her brows for that natural and clean finish.

You can use any brow gel to brush your brows. If your brows are thin and you want to fill them, go for it. But make sure you fill your brows very naturally. Don’t overdo it.

3.  Create a Subtle Base

Moving toward the base, Hailey did not use any foundation in this Strawberry Makeup Look. She used the concealer on areas where she needed coverage in her usual technique.

But most of you might want to apply the foundation for the flawless base, right?

For that, apply your favorite lightweight foundation. We recommend you use the Rare Beauty Liquid Touch Weightless Foundation.

Then, use a brush, sponge, or your fingers. Blend it evenly over your face, neck, and any visible areas. If you are a beginner, we recommend you use Real Techniques Beauty Blender for seamless blending.

You can also use an oil-free concealer to cover blemishes, redness, or under-eye circles. If you want to skip the foundation, go with the concealer and apply it where you need coverage, just like Hailey did.

4.  Do Bronze

It is not wrong to say that bronzer is the main product of this entire Strawberry Makeup Look. Hailey used a cream bronzer over her forehead and cheeks.

The general rule for applying bronzer is to put it where the sun naturally hits, like your temples, nose, and cheeks.

Well, there is no hard and fast rule in makeup. You can apply bronzer wherever you feel right on your face or where you usually apply.

5.  Create Rosy Cheeks

Now it’s time for rosy cheeks. Hailey Bieber applied two cream blushes to create the strawberry radiance glow.

For a natural flush, opt for a cream blush in a soft pink shade. You can also mix blushes to create your unique blush shade.

Smile and apply the blush onto the apples of your cheeks, blending it gently upwards towards your temples. This will give you that youthful, radiant strawberry glow inspired by Hailey Bieber.

6.  Strawberry Eyes

Hailey applied bronzer on her eyes as eyeshadow and then applied brown wing eyeliner to complete the look. You can follow the same if you want.

But, here we came up with how you can create strawberry eyes to compliment your Strawberry Allue Makeup.

Eyeshadow Base:

Start by applying an eyeshadow primer or a light layer of concealer on your eyelids to create a smooth base and enhance the vibrancy of the eyeshadows.


Choose a cool-toned eyeshadow palette with pink, red, and neutral shades. Start by applying a soft matte beige shade all over your eyelid to set the base. Then, use a light pink shade in your crease as a transition color.

Strawberry Hues:

Apply a bright red or coral shade on the outer corner of your eyelid, gradually building up the color intensity.

Blend it towards the center of your eyelid. A darker red or berry shade defines the outer corner and crease.


To add dimension and a touch of glam, use a shimmery pink or rose gold eyeshadow on the center of your eyelid and inner corner. This will make your eyes pop and enhance the strawberry-inspired theme.

Eyeliner and Mascara:

Apply a thin wing of black or brown eyeliner, just like Hailey Bieber. Then, use the best lash curler you own to curl the lashes.

Then, finish with a few coats of black mascara to lengthen and volumize your lashes. We recommend you use Super Lash Mascara by Apple as it gives just the right volume to your lashes.

7.  Create Freckles

To complete the ‘Strawberry Makeup Look,’ Hailey Bieber created some faux freckles using brown eyeliner because Strawberry has some cute little freckles. You can use the brown Essence eyeliner to create small cute faux freckles on your face.

8.  Strawberry Lips

The strawberry makeup look is incomplete without lips. Hailey Bieber applied a nude lipliner to overline her lips and the same cream blush she used for the cheeks on her lips, and finally, she applied her brand’s Peptide Lip Treatment in Strawberry Glaze for the juicy and shiny lips.

You can use any nude lip liner to overline your lips. We recommend you use LA Girl Lip Liner as they are affordable and fantastic in quality.

Then, naturally, fill in your lips with a subtle lip color; we recommend you go for the Lana Del Rey Lipstick set and mix any two shades to create the perfect strawberry lip color.

You can use LA Colors Lip Oil to complete the lips for the juicy, shiny, and plumped effect.

9. Finishing Touches

Finally, your ‘Strawberry Allue Makeup’ look is ready!  

For finishing touches, set your makeup with a translucent One Size setting powder to lock everything in place while maintaining a natural finish.

You can also use a One Size setting spray to refresh your makeup and ensure it lasts throughout the day.

Last Words

2023 is all about makeup trends; makeup lovers can’t resist following them, right?

Whether it’s a Barbie Makeup Look or Natural Makeup with Red Lips trend, Makeup Shift covers all the beauty trends for its loyal readers.

In this guide, we covered the latest makeup trend of August inspired by Hailey Bieber, called the ‘Strawberry Allure Makeup’ look.

We discussed the steps in detail on creating the Strawberry makeup look like Hailey Bieber. You can skip any step you don’t feel like doing.

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