Cruelty-Free Makeup Brands List: Reviews & Recommendations

Are you looking for makeup brands that do not test on animals? If yes, this post will help you with a list of cruelty-free makeup brands.

You might have come across several makeup brands that claim to be ‘cruelty-free’, but it is really hard to find and trust a brand that does what it claims.

Don’t worry!

We are here to save you from the effort of trying makeup products from each brand to know whether or not it’s ‘cruelty-free.’

We did thorough research to compile a cruelty-free makeup brands list to help everyone enjoy their clean and cruelty-free makeup routine.

So, without much ado, let’s get started!

What is Cruelty-Free Makeup?

Cruelty-free makeup products are manufactured and developed without conducting any form of animal testing.

It is a movement that aims to ensure the ethical treatment of animals and promote their well-being in the beauty industry.

Cruelty-free makeup is created using alternative testing methods, such as in vitro testing, computer modeling, and utilizing existing ingredients with established safety records.

Cruelty-free makeup products are free from animal testing during their development and exclude animal-derived ingredients like carmine (from beetles), lanolin (from sheep’s wool), or beeswax.

Also, cruelty-free makeup brands use plant-based, synthetic, or mineral ingredients that are both effective and environmentally friendly.

This movement has gained significant importance in recent years as consumers increasingly prioritize ethical choices, pushing makeup brands to adopt cruelty-free practices and obtain certifications like the Leaping Bunny Logo to ensure their products are truly cruelty-free.

By opting for cruelty-free makeup, individuals can consciously support brands that align with their compassion, animal welfare, and sustainability values.

Cruelty-Free vs. Gluten-Free Makeup

Cruelty-free vs Gluten-free

Many people often get confused about cruelty-free and gluten-free makeup and don’t have proper knowledge of these makeup categories.

And they end up buying cruelty-free makeup when they need to buy gluten-free makeup and the other way around.

Here’s how you can know the difference between cruelty-free and gluten-free makeup:

Cruelty-free and gluten-free makeup are different but equally important concepts in the beauty industry. While both aim to serve specific consumer needs, they address different concerns.

Cruelty-free makeup refers to products that are developed and manufactured without subjecting animals to any form of testing.

This movement promotes ethical practices and animal welfare by utilizing alternative testing methods and avoiding animal-derived ingredients.

On the other hand, gluten-free makeup focuses on catering to individuals with gluten sensitivities, allergies, or celiac disease.

Individuals with gluten sensitivity or celiac disease must avoid cosmetics that contain ingredients derived from gluten-containing grains like wheat, barley, and rye.

Gluten-free makeup ensures that consumers can safely use makeup products without experiencing adverse reactions or compromising health.

It’s important to note that while some cruelty-free makeup products may also be gluten-free, and vice versa, the two terms are not synonymous.

Tip: A product can be cruelty-free without being gluten-free, and vice versa. Therefore, consumers must carefully check the labels and ingredient lists to ensure that their makeup meets their specific requirements.

Recommended: Top 5 Cruelty-Free Makeup Brands List

5 cruelty-free makeup brands

Below are our top 5 picks for Cruelty-free cosmetics brands list. We recommend each brand discussed below based on our research and testing.

1.   ILIA Beauty

ILIA Beauty

ILIA Beauty marks the top spot in our list of ‘Cruelty-Free Makeup Brands’ because this brand is fully committed to providing its customers with what it claims.

The brand works to provide clean and safe makeup to the world. ILIA Beauty is Leaping Bunny Certified, ensuring people try the products and become part of a ‘Cruelty-Free’ movement.

ILIA claims that not every natural ingredient is good for the skin; therefore, their makeup formulas are well-researched and tested for every skin type.

With high-end and potent makeup formulas, ILIA serves people with a wide range of makeup products, including Foundations, Lipsticks, Mascaras, Eyeshadows, and whatnot.

Aside from being a ‘Cruelty-Free’ makeup brand, ILIA Beauty also has a good range of ‘Gluten-Free’ makeup.

You can pick products from this brand, keeping in mind your skin and health concerns, and you won’t be disappointed with our recommendation.

Our Top Recommendations from ILIA Beauty

      I.     ILIA Beauty: Super Serum Skin Tint

ILIA Skin Tint Serum

ILIA Beauty Super Serum Skin Tint is one of our top recommended products from the brand.

The skin tint is formulated with Niacinamide, Squalane, and Hyaluronic acid as its key ingredients provide very natural and radiant coverage.

This skin tint is clinically proven to soothe redness, reduce blemishes, even skin tone, and fade wrinkles.

This foundation is formulated with non-comedogenic ingredients, and the mineral SPF makes this foundation a powerhouse against aging, blemishes, and wrinkles.

The foundation does not contain gluten, parabens, or sulfate; therefore, it is safe for individuals with gluten sensitivity, celiac disease, or sensitive skin.

     II.    ILIA Beauty: Multi-Stick

ILIA multi-stick

ILIA Beauty Multi-Stick is one go-to product for your cheeks, lips, and eyes. This one stick can do most of your makeup without harming your skin as it is silicon-free and fragrance-free.

This multi-stick comes in a creamy texture with 12 vibrant shades. The application of this stick is very easy. You don’t need any blush or tool to apply or blend the product.

You need to open the stick, twist it, swipe it on your cheeks or lips, use your fingers to blend the product, and go with a natural makeup look.

ILIA Beauty multi-stick is formulated with 99% natural ingredients, making it cruelty-free and gluten-free certified.

   III.     ILIA Beauty: Fullest Volumizing Mascara

ILIA Mascara

Lastly, ILIA Beauty Fullest Volumizing Mascara is our top pick from this Cruelty-free skincare brand.

As obvious from the name, this mascara provides an amazing bounce and volume to the lashes by knowing exactly how to separate each lash, and it can also be used on eyelash extensions.

This mascara is formulated with Provitamin B5, Wax Blend, and Arginine as its key ingredients. It contains no fragrance or carbon black and is not tested on animals.

Unlike other mascaras, this ILIA Beauty mascara does not flake or irritate your eyes. The formula of this mascara is safe for contact lenses and sensitive eyes.

2.   bareMinerals


Next, we have bareMinerals, a 100% cruelty-free, Peta-approved brand committed to making Gluten-free makeup products.

The brand claims that it adopts a permanent cruelty-free policy, which means all its products are free of animal testing and Halal, including makeup and skincare ranges.

Each product of bareMinerals is formulated with natural ingredients. No harsh chemicals, alcohol, or preservatives are contained. You will find the cruelty-free bunny logo on all bareMinerals products.

The brand has a wide range of makeup and skincare products to fulfill its commitment to ‘Better Bare Skin.’

Our Top Recommendations from bareMinerals

      i.     bareMinerals: Tinted Moisturizer With Hyaluronic Acid & Minerals

bareMinerals tinted moisturizer

bareMinerals Tinted Moisturizer is a multitasker product. It moisturizes skin, protects skin from UVA/UVB rays, and provides a natural and healthy glow.

This tinted moisturizer from bareMinerals can fulfill most of your makeup needs, and you don’t have to use a foundation to create a natural makeup look. This tinted moisturizer can be your solo makeup product to ace a natural or no-makeup makeup look.

This tinted moisturizer is safe for all skin types as it is formulated without Gluten derivatives, Parabens, Sulfate, Synthetic, and Animal testing.

     ii.     bareMinerals: Mineralist Lip Gloss-Balm

bareMinerals lip gloss-balm

bareMinerals Mineralist Lip Gloss-Balm is our top pick from the brand; this product can be used as a lip gloss, and a lip balm provides intense hydration to the lips.

You can buy this product as your lip treatment and use it as a lip gloss alone or on top of your lipstick.

This mineralist lip gloss balm contains key ingredients: Sea Buckthorn Oil, Plum Oil, and Jojoba Oil.

This lip gloss balm is dermatologically tested, contains no Sulfate, Parabens, or Fragrance, and is a 100% Cruelty-free and Gluten-free lip product.

    iii.     bareMinerals: Serum Infused Mascara

bareMinerals mascara

Last but not least, bareMinerals, we recommend Serum Infused Mascara. This award-winning mascara is Peptide Serum, Rosemary Leaf Extract, and other essential oils to provide fuller and longer lashes.

This mascara does not make your lashes fall out and is not stubborn to take it off. This bareMinerals mascara is clinically tested to make your lashes 39% longer by using 8 weeks.

This mascara is formulated without Synthetic Fragrance, Gluten ingredients, or Tree Nut and is 100% Vegan and Cruelty-free.

3. Cover FX

Cover FX

Cover FX is another recommended cruelty-free makeup brand, as it is committed to providing makeup products that are never tested on animals.

Cover FX is PETA-approved, 100% Vegan, and Cruelty-Free. The brands offer a wide range of makeup, skincare, and tools without compromising the quality and formula of the products.

What is interesting about Cover FX is that it provides customers reward points and discount codes on every purchase, so why not try a clean makeup brand that also offers discount coupons?

The brand aims to provide the best for every skin condition, age, and complexion and is accomplishing its goals.

Our Top Recommendations from Cover FX

      I.     Cover FX: Power Play Foundation

Cover FX foundation

Cover FX Power Play Liquid Foundation is popular among makeup artists and beauty lovers because it is non-comedogenic and very light on the skin.

This high-performance foundation provides radiant coverage with a natural, matte finish throughout the day.

What makes this foundation even more appealing is its formula. It uses Fermented Algae Extract, Rice Hull Powder, and Rice Bran Wax. This foundation is not tested on animals and is free of Parabens and Sulfate.

This makes it a great option for those prioritizing ethical choices in their beauty routine. The Cover FX Power Play Liquid Foundation comes in a diverse range of shades, serving a wide range of skin tones, and its lightweight formula ensures comfortable to wear without clogging pores.

     II.    Cover FX: Perfect Setting Powder

Cover FX setting powder

We recommend Cover FX Perfect Setting Powder because everyone loves to set their makeup for long-lasting, and what’s better than a cruelty-free setting powder?

This setting powder comes in a very lightweight formula, locks your makeup into the skin without making your skin caky, and makes your makeup transfer-proof.

The biggest concern with setting powders is whether or not they are non-comedogenic because if the setting powder sits inside your pores, you can have breakouts. We assure you this setting powder is non-comedogenic.

The Cover FX setting powder is formulated with Vitamin C, E, and F, which act as a barrier to protect skin against environmental stressors.

Tip: Always go for non-comedogenic makeup products.

   III.     Cover FX: Monochromatic Blush Duo

The Cover FX Monochromatic Blush Duo is a must-have addition to any makeup collection. This blush duo features complementary shades that can be used individually or blended to create a personalized flush of color on the cheeks.

The formula is enriched with skin-loving ingredients such as Jojoba Seed Oil, Shea Butter, and Vitamin E, which help to nourish and hydrate the skin while providing a beautiful, long-lasting finish.

Cover FX blush duo is both cruelty-free and gluten-free, ensuring that individuals with specific dietary needs or ethical concerns can enjoy this product with peace of mind.

4.   Wet n Wild

Wet n Wild

Wet n Wild is everyone’s favorite drugstore makeup brand. The brand has gained popularity for its wide range of high-quality makeup products at an extremely affordable price.

With a strong commitment to ethical practices, Wet n Wild proudly holds the label of being cruelty-free.

The brand strongly believes in providing customers with exceptional makeup products while ensuring no animals are harmed.

This brand’s dedication to cruelty-free practices sets it apart in the drugstore makeup industry, making it a favorite among dedicated consumers.

Wet n Wild continues to innovate and create stunning makeup products, allowing people to express their unique style and enhance their natural beauty without compromising their values.

Our Top Recommendations from Wet n Wild

      I.     Wet n Wild: Photo Focus Matte Primer Stick

wet n Wild Primer stick

Wet n Wild Photo Focus Matte Primer Stick is a game-changer for people with oily skin. It is designed to combat shine and create a smooth canvas for makeup application, and this primer stick is a must-have in any beauty routine.

It effortlessly blurs imperfections, minimizes the appearance of pores, and helps control excess oil throughout the day.

If you have oily skin and your favorite oily skin foundation needs to touch up, start using this primer underneath your foundation, and you will love the results.

This primer stick is cruelty-free. You will find the bunny logo on the stick, which shows Wet n Wild’s commitment to ethical practices.

     II.     Wet n Wild: Photo Focus Foundation

wet n wild foundation

Wet n Wild Photo Focus Foundation is a product that almost every makeup lover loves from the brand, right?

This foundation is everyone’s favorite because of some very good reasons. This foundation is formulated to give your skin a ‘no-filter’ perfection, all thanks to its high-end ‘light-adjusting’ formula.

This foundation has been tested under seven different lighting conditions and came out as a perfect product to provide a camera-ready look with no white cast in photos and videos.

Yes, this foundation is 100% cruelty-free, but if you have gluten sensitivity, we recommend you go through the ingredient list, as the brand does not claim to be gluten-free.

   III.     Wet n Wild: Megaglo Vitamin E Contour Stick

Wet n Wild contour stick

Who doesn’t love a sculpted makeup look? For a chiseled and sculpted makeup look, the Wet n Wild Megaglo Vitamin E Contour Stick is a great pick.

This contour stick’s velvety, creamy texture makes it easy to blend without any harsh lines in one swipe.

Contour is a makeup technique everyone loves because it enhances your natural features. so, why not go for a clean and cruelty-free contour product?

5.   Milani Cosmetics

Milani Cosmetics

Last but not least, in our ‘cruelty-free makeup brands list,’ Milani Cosmetics marks its position as an affordable drugstore makeup brand that is Cruelty-free and PETA certified.

Not everyone can afford high-end expensive makeup brands; therefore, we added this affordable makeup brand that is not just friendly on the pocket, but the quality of products is nowhere less than high-end makeup brands.

The formulas of Milani Cosmetics products are very friendly on the skin. Its products contain synthetic and natural ingredients to calm the skin and provide long-lasting makeup application.

Our Top Recommendations from Milani Cosmetics

I.        Milani Cosmetics: Conceal + Perfect 2-In-1 Foundation & Concealer

Milani foundation

Milani Cosmetics Conceal + Perfect 2-In-1 Foundation & Concealer is the brand’s hot seller product. The formula offers a dual-purpose solution, providing flawless coverage while seamlessly concealing imperfections.

This foundation and concealer combination is a game-changer for those seeking a time-saving and efficient makeup routine.

With a lightweight yet buildable formula, it effortlessly hides blemishes, dark circles, and uneven skin tone without clogging pores, leaving behind a natural-looking finish.

Milani’s commitment to quality also extends to this product, which is created to be cruelty-free.

 II.     Milani Cosmetics: Keep It Full Nourishing Lip Plumper

Milani lip plumper

Milani Cosmetics Keep It Full Nourishing Lip Plumper is the brand’s best-seller lip product, offering style and nourishment.

It is designed to enhance the natural beauty of your lips, and This lip plumper provides a gorgeous, fuller-looking pout.

Its unique formula contains nourishing ingredients that help hydrate and soften the lips, leaving them smooth and supple.

The lip plumper also leaves a subtle tingling sensation, giving the lips a temporary plumping effect without discomfort.

We recommend Milani Cosmetics lip plumper; it comes in various shades, allowing you to choose the perfect color to complement your look.

III.      Milani Cosmetics: Silky Matte Bronzing Powder

Milani bronzer

Are you team bronzer? If so, Milani Cosmetics Silky Matte Bronzing Powder is a must-have product from the brand.

This bronzer is a true beauty essential for achieving a sun-kissed glow all year round. This finely milled bronzing powder effortlessly adds warmth and dimension to the complexion, providing a natural-looking tan that is both subtle and buildable.

The powder’s silky texture blends seamlessly with the skin, creating a smooth and flawless finish. The matte formula ensures a shine-free result, making it ideal for contouring and defining the face.

Tip: We recommend you not use bronzer to contour your face. Both bronzer and contour serve different purposes; therefore, you should not use bronzer for contouring and vice versa.

Watch this short Video guide for ‘Cruelty-Free Makeup’

Cruelty-Free Makeup Brands & Products

PETA List of Cruelty-Free Makeup Brands

Below, we have compiled a PETA list of cruelty-free makeup brands so that it can be easy for our readers to pick any brand they love other than the ones we discussed above.

PETA certified brands list

Our Verdict

So far, we have discussed our top 5 picks in cruelty-free makeup brands. Each brand and product we have discussed has made it to our recommendations after detailed research and personal testing.

We have categorized our recommendations as 3 high-end cruelty-free makeup brands and 2 drugstore cruelty-free makeup brands.

If budget is not your concern, you can go for any brand, but if you want quality on a budget, then definitely go for drugstore cruelty-free makeup brands.

We have also attached a PETA list of cruelty-free makeup brands. You can check out the list to learn more about PETA-certified makeup brands.

Ultimately, we want to tell all our readers that we should take our part in a cruelty-free movement because animals are to love, not test.

We hope this guide will help you find your favorite cruelty-free makeup brand.

Let us know in the comment section!

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