Rare Beauty Eye Brightener Review 2023

We all suffer from dull-looking eyes, especially when we wake up. All we need to fix the dull-looking under eyes is a magic wand. Any guesses?

Rare Beauty Positive Light Under Eye Brightener is the answer.

Now that it is 2023, we run mostly on no-makeup makeup looks or what we call a natural makeup look, and Selena Gomez came up with a very amazing beauty product, Rare Beauty eye brightener, to help us all create no-makeup makeup look in a minute.

In this Makeup Shift review guide, we will be reviewing Rare Beauty Positive Light Under Eye Brightener, so if you are planning on buying this, make sure you read the whole Rare Beauty eye brightener review.

Let’s get started!

Check our review: Rare Beauty Tinted Moisturizer

Rare Beauty Eye Brightener Review


Rare Beauty Positive Light Under Eye Brightener

Rare Beauty Eye Brightener is a great product everyone needs on their vanity to fix the dull and dehydrated under-eye situation instantly.

Whether it’s a Rare Beauty Foundation or any other product, Selena Gomez put her heart out in introducing products from her brand that fulfil the needs of individuals.

Selena Gomez, the founder of Rare Beauty, said she wanted to create a product that quickly brightens her under-eyes on no-makeup days, and Rare Beauty Positive Light Under Eye Brightener is that product.

Rare Beauty Brightening concealer for eyes is a lightweight liquid that instantly glides on the under-eyes area to brighten and hydrate them without creasing.

Rare Beauty Eye Brightener Makeup: The Secret Revealed!

Formula & Texture:

The formula of eye brightener is very lightweight, non-comedogenic, and free of parabens, which are suited for all skin types. Whether you’re looking for non-comedogenic makeup for your oily skin or parabens-free makeup for your sensitive skin, this product has got you covered.

The formula of this eye brightener is so light and long-lasting that you won’t feel you are wearing anything under your eyes unless you come back home and take your makeup wipe to clean your face.

This formula provides hydration and luminosity without settling into fine lines or creases.

The ultra-fluid liquid texture of this eye brightener is a game changer and makes the product no less than a magic wand for discolored, dehydrated, and dull under-eyes.

The ultra-fluid texture makes blending and layering the product super smooth and easy. You must apply the eye brightener and then use your fingertip for seamless crease-free blending for the entire day.

Coverage and Finish:

Rare Beauty Eye Brightener

Rare Beauty Eye Brightener offers buildable sheer to medium coverage. It effectively conceals dark circles and brightens the under-eye area, making you look more awake and refreshed. The finish is radiant and natural, creating a subtle luminosity that doesn’t appear overly shimmery, best for creating the viral Strawberry makeup look.


The Rare Beauty Eye Brightener comes in a sleek and elegant bottle with a metal cool tip applicator featuring the brand’s signature logo.

The metal tip applicator helps soothe under-eyes and makes the application process easy, ensuring that you can accurately target the areas around your eyes.

Shade Range:

Rare Beauty Eye Brightener Shade Range

One of the strengths of Rare Beauty cosmetics for eyes is its impressive shade range, and the Eye Brightener is no exception. It is available in 6 flex-to-fit shades to cater to different skin tones, from light to deep. This inclusivity ensures everyone can find a shade that suits their complexion and undertones.


Rare Beauty Eye Brightener swatches are attached below:

Rare Beauty Eye Brightener Swatches

  • Rare Beauty Eye Brightener Light is ideally suited for ‘Neutral undertones.’
  • Rare Beauty Eye Brightener Light Medium is ideally suited for ‘Pink undertones.’
  • Rare Beauty Eye Brightener Medium is ideally suited for ‘Golden undertones.’
  • Rare Beauty Eye Brightener Medium Tan is ideally suited for ‘Peach undertones.’
  • Rare Gem Eye Brightening Elixir Medium Deep is ideally suited for ‘Golden undertones’ to enhance medium-deep complexions.
  • Rare Beauty Eye Brightener Deep is ideally suited for ‘Neutral undertones’ to enhance deep complexions.


Rare Beauty is known as a cruelty-free makeup brand for its commitment to clean beauty products, meaning all Rare Beauty Eye Brightener ingredients are safe and free of toxic chemicals.

The key ingredients of this product are Lotus, White Peony, Vitamin E, and Gardenia, all skin-friendly and nourishing ingredients to soothe can brighten your under-eyes.


While primarily designed for the under-eye area, the Rare Beauty Eye Brightener is versatile. You can also use it to highlight other areas of your face, such as your cheekbones, nose bridge, or cupid’s bow, to achieve an overall glowing skin makeup look.


Rare Beauty products are positioned in the mid-range price category, making them accessible to a broad range of consumers.

The price of Rare Beauty Positive Light Under Eye Brightener is $24. Considering the quality of the product, the price is reasonable.

You can buy it from:

How to apply Rare Beauty Positive Light Under Eye Brightener?

If you are looking for the proper method to apply Rare Beauty Eye Brightener, this is how you do it:

  • Apply 2 to 4 drops of the eye brightener using the metal cool tip applicator to your under-eye area.
  • Then, use your fingertip and blend in a tapping motion for seamless blending, or use a concealer brush for blending.
  • Repeat the process until you get your desired coverage and finish.

Pro Tip: You can apply the eye brightener on your bare skin, layer it over your favorite oil-free concealer, and then set it with an undereye setting powder for a perfect minimalist, no-makeup makeup look.

Frequently Asked Questions – FAQs

        I.  Which is Rare Beauty Eye Brightener Dupe?

The potential dupes for Rare Beauty Eye Brightener could be the Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer or E.l.F. Cosmetics Camo Hydrating Concealer.

      II.  Is Rare Beauty Eye Brightener Acne Safe?

Rare Beauty Eye Brightener is generally considered safe for acne-prone skin, formulated to be clean and free from common acne-triggering ingredients.

However, individual reactions may vary, so it’s advisable to check the product’s ingredient list and perform a patch test if you have sensitive or acne-prone skin to ensure it works well for you.

    III. Is Rare Beauty Eye Brightener Water-Based?

Rare Beauty Eye Brightener is water-based and has an ultra-fluid liquid texture.

    IV.            Is Rare Beauty Eye Brightener Concealer?

No, Rare Beauty Eye Brightener is not a concealer but can be layered over a concealer for more coverage.

Final Verdict: Do We Recommend Rare Beauty Eye Brightener?

Yes, we recommend Rare Beauty Positive Light Eye Brightener for its lightweight feel, natural finish, and the way it helps achieve a well-rested appearance without settling into fine lines or creasing.

The wide shade range ensures that it caters to diverse skin tones and complexions. The clean formula, metal tip applicator, and buildable sheer to medium coverage make it an ideal product for a no-makeup makeup look.

Whether you want to conceal dark circles or add a touch of luminosity to your look, this product delivers on its promises while staying true to Rare Beauty’s mission of celebrating individuality and inclusivity in the beauty industry.

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